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ROWLETT RAMBLINGS

Another comment

3/19/2014

3 Comments

 
Robert White sent in another comment on the Polls page.  It is semi-sweet.  Positive, kinda, but could use some Gro-Pup.

"I do have to admit that it's better now than when I moved to Rowlett 10 years ago. The Super Target Coming Soon sign sat in that field for years--I deployed to Afghanistan and came back and they had only just broken ground on it. In comparison the new car wash went in very quickly. But did Rowlett need another car wash? How many hotel beds does Rowlett have? (answer: zero). How many bookstores does Rowlett have? (answer: zero). How many movie screens does Rowlett have? (answer: zero). There are some really good restaurants here, but unless someone is passing through on the way to where they are really going (Rockwall, Garland, Dallas...) those will not get noticed. As it is, Rowlett is a bedroom community only and a destination for nothing. I think that's a shame, but someone, it seems, wants it that way. "

Robert, its not quite as slow as you think.  We do have a motel, a pretty nice one, at the corner of I-30 and Dalrock Road.  Of course, Target anticipated the tollway and got, in my opinion, the best corner in town.   However, some of your other comments are quite worthy of comment.  


Almost every new business that arrives in town, particularly ones who build a new building, goes thru an "underwriting process."  That is a process of studying the demographics and market to see if it justifies starting a new business in Rowlett and risk hundreds of thousands of dollars on a new building.  Not only does the business person go thru this process, his/her bank does also.  The bank will be putting their money at risk, as well as the business person.  It's all based on demographics and marketing skills.  Depending on the business, if the bank doesn't agree with the business person, the deal doesn't get done.




What I have been trying to stress on these pages is that Rowlett needs disposable income.  We need high income families that buy high income houses.  The disposable income that these families bring to town create the demand for the businesses that you rightly point out we don't have.   Our eyes play tricks on us.  We see  the big office buildings and the distribution centers at other locations and think, "Wow, we could use that!!"  They would really help our tax base.  However, take a little longer look.  These big employment centers often require 10 years, or better, to start paying revenues to the city.  If Rowlett doesn't grant the tax forgiveness,  the owner will go somewhere else.  Also, workers go home in the evening.




In my estimation, the market for these large employment centers have not yet been proven up.  We hear opinions and glowing reports........but no substance; no absorption data.   Not withstanding that fact, how much does a worker from Wylie, Sachse, Richardson, or Rockwall spend in Rowlett while at work here?  Not much.  Maybe a few lunches and an occasional drink after work.  Then, the worker goes home to Wylie, Sachse, Richardson, and Rockwall.  Who would spend money and make demands for the services you wish?  I think it's the middle and upper management people who would live in Rowlett and work somewhere else.   Rowlett is a town of 57,000 people amongst one of the hottest real estate markets in the USA, and we only have two viable subdivisions.  We have turned down excellent requests to develop good subdivisions in order to preserve the land for? ........ Offices and Warehouses on a tollway, no less.  We have hired some very expensive consultants that push this marketing plan.  They need to redirect their skills....in my opinion, of course.  There are numbers and observations coursing all thru these posts that I think bear up my claim.    We have made our consultants our bosses.  No oversight.  Unless the above changes, you will not get more than lethargic growth.







3 Comments
Rowlett Entrepreneur
3/26/2014 08:29:46 am

Thank you for your weekly blog posts. I don't always agree with everything you say, but I do believe that you are geniune, sincere and brutally honest with regards to our city and it's leadership.



Reply
Ron
3/26/2014 08:55:38 am

Thanks for the kudos Rowlett Entrepreneur. I appreciate them.

It doesn't matter if you agree with me. It only matters that you know WHY. If so, everything else with take care of itself. .

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Rowlett Entrepreneur
3/26/2014 08:57:13 am

I have been a Rowlett resident since 1996. One of the major reasons that we moved here was that Rowlett provided a nice quality of life, the schools were highly rated, and the housing affordable.

In 1996, I also relocated my small tech company to Rowlett and decided to build a warehouse. I did so because commercial land prices were very affordable, and because local bankers were willing to finance the construction. As I began seeking employees for my growing company I soon realized that people who lived in Plano, Richardson, etc were not interested in commuting to work out here. However, I also learned that Rowlett has a strong demographic of highly qualified professionals who jumped at the chance to work locally (and avoid the commute).

In the late 1990's I saw Rowlett as a tremendous untapped market. Full of educated, employed workers with disposable income. In 2002, I decided to sell my tech company simply to bring some much needed Entertainment to Rowlett.

In July 2002, I purchased 3.75 acres on Hwy 66 just off Liberty Grove in hopes of building a Family Entertainment Center (Rowlett Bowl-a-Rama). The City Leaders wanted a business like this in town so they elected to give us some financial incentives that would tied to our property taxes. However, I soon learned exactly how difficult it was to work with our City.

We used industry leading architects, engineers, general contractors, etc and a common theme was "What's wrong with those people in Rowlett".

The only reason that I endured all the ridiculous planning department BS, the P&Z rejections, and the Council concerns was because I wanted to bring a world class entertainment center to the City the I lived in. Demographically, I knew it would be a success.

I sold the business about 3 years ago because I saw the writing on the wall that Rowlett was not going to land any tier one businesses.

The City is in a catch 22 because it is landlocked by Garland and Rockwall (both of which have built up exponentially since the Bowlarama opened in 2003). Meanwhile Rowlett has failed to attract any real commercial development besides retail strip centers.

If we want to attract people with disposable income then our city needs to have things that appeal to such residents. Unfortunately, our schools are not up to par, our dining, shopping and entertainment options are not up to par, nor are their enough higher end residential properties to reside in.

Thus our city will never be the next Frisco, McKinney or Rockwall. But hopefully our leaders can do a good enough job to keep us from being the next Balch Springs. Based upon the acceleration of vacancies and crappy businesses on the older (Garland) side of 66 I am concerned that the worst is yet to come.

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