Do I fault Rockwall for this behavior? Of course not. Rockwall is promoting the value of the tollway to their community. That's what Rockwall should do. It is called marketing and promotion.
Rowlett has marketing, too. After $3/4 million dollars for a marketing research firm, we have blocked out all upscale housing developments in Northshore that might be competition to a new subdivision near Waterview. It was decided that the land would be more suited for office and warehouse development. Never mind that there is no conclusive evidence for this. We have learned how to invest $6 million dollars and wait 17 years for revenue. And we have learned we need a 14 story office building down by the new bridge to I-30. Rowlett's idea for residential marketing is putting a sign in the yard of a house that says, "House for Sale" and a phone number. What else do you need?
The whole idea for a marketing research firm was to get Rowlett's needs into the hands of the pros. There must be a workable knowledge of the principles of real estate in order to properly administer to a tax base. Of course, one can let it develop naturally without expert advice. That can create some bizarre developments. I am far less upset with elected officials than I am with the consultants. We certainly didn't get what I bargained for. I feel some guilt because I voted for them. On paper they looked great. However, I feel they came under the influence of the previous city manager and what we received was what the previous city manager wanted.........not what the data suggested. That influence still exists. If I fault the elected officials, it is because they didn't question the consultants enough. They should have contributed the oversight with at least simple questions. But, you have to research and learn "stuff" to do that.
We've have had a couple of miscues along the way.