One couple shopped for housing in Rowlett, but couldn't find what they wanted. They said the selection was limited in Rowlett. Obviously they don't know very much. Our previous city manager and the past head of Rowlett's zoning department (now gone) said Rowlett had all the housing they needed. In fact, they said Rowlett was "over built" with single family detached houses. "Officialdom" worked in conjunction with our consultants to produce "urbanized" housing. Our first "urbanized" residential subdivision is now under development up on Liberty Grove Road, west of Waterview. It is still unproven in the marketplace, however there are two good builders that are to build in there.
I viewed the two Rowlett subdivisions yesterday. They are both nice. The Lennar subdivision on the lake is very upscale. It's $300K Plus product. The other behind Home Depot is only slightly lower price. Neither particularly cater to the tollway and commuter traffic to Plano. Both subdivisions are a bit cumbersome to get to from GBTW.
That's it, folks. If you want a supermarket of housing, Rowlett ain't the place. We're saving Rowlett for Offices, Warehouses, and urbanized housing. We'll be asaving for a long time. Our P&Z, staff, and City Council seems to think 30 years is okay to wait for the markets to develop. I probably disagree.